Chunk & Structure
Answer-first blocks and question-based headings an engine can lift cleanly.
Generative Engine Optimization (GEO/AEO)
See where AI cites you — and get the rewrite that fixes it.
Your buyers ask ChatGPT, Perplexity, and Google's AI before they ask you. If those answers don't name you, you're invisible — and your competitor is already being recommended. MWH makes you the answer.
Backed by the peer-reviewed Princeton GEO study
Every AI engine included
We rewrite it, not just flag it
Here are the providers most often recommended:
Based on current sources, these are the most-cited options for your needs, with strong reviews and documented results.
Competitor Inc.
Competitor Two
Your brand
Your competitor is the answer. You're not in it.
Search stopped being a list of links.
More than half of searches now end without a click, and AI answers are the reason. People ask an engine, read the answer, and act on whoever it names. Ranking #1 doesn't help if the AI summary above you cites someone else.
This is happening now, not someday. The shift is measurable — and so is the cost of being left out of the answer.
56% → 69%
Zero-click searches, 2024 → 2025.
~50%
Of search traffic Gartner expects GenAI to replace by 2028.
~34%
CTR the #1 organic result loses when an AI Overview appears.
"If you aren't cited, you're invisible — even when you rank."
The framework
How you get cited: the CITED framework
Getting cited isn't luck. Peer-reviewed research shows specific content changes lift AI visibility by up to ~40%. We turned that into a five-lever method — the same one our free tool scores you on. No black box.
Inject Evidence
Statistics, named quotes, and citations — the three highest-lift edits in the research.
Trust & Authority
Author credentials, first-hand experience, and brand authority engines reward.
Entities & Semantics
Defined entities with every claim kept next to what it describes — safe to quote.
Discoverability
Schema, clean HTML, llms.txt, and crawler access that make you machine-readable.
Most "AI visibility scores" are a black box. Ours isn't. We publish how every score is computed — the prompt set, the engines, the refresh cadence, and how we detect citations — so you can reproduce it and trust it.
The free tool
Try it on your own page — free
Paste a link or a draft. Get your GEO Score across the five levers, the three biggest things holding you back, and a side-by-side rewrite optimized to get cited. Most tools tell you what's wrong. Ours fixes it.
Sample result
78GEO SCORE
Before
Our platform helps businesses improve their results with a range of powerful, easy-to-use solutions.
After — optimized to get cited
In a 2024 benchmark of 1,200 teams, customers cut reporting time by 38% within 90 days. "It paid for itself in the first quarter," says VP of Ops Dana Reyes.
I
T
C
Run the free GEO check →
One free rewrite a day. No account needed to see your score.
Sample output shown for illustration — your result is generated from your own page.
The service ladder
When you're ready to do it at scale
Start free. Go as deep as you need. No published price games — you get a quote built to your site in a discovery call.
On-ramp · free
Free GEO Visibility Snapshot
An automated benchmark across the major engines, plus a real example of a competitor cited where you aren't.
Get your Snapshot →Step 1
GEO Visibility Audit
Human-reviewed citation benchmark vs. 3 competitors, full CITED scorecard, prioritized roadmap, sample rewrites — methodology shown. 5–7 days.
Book an Audit →Step 2
GEO Sprint
14 days: audit + 10 publication-ready, CITED-optimized pages + schema & llms.txt implementation.
Start a Sprint →Step 3 · ongoing
GEO Retainer
Ongoing content, multi-engine tracking, technical GEO, and Day-28 prove-the-lift reporting tied to pipeline. Every engine included.
Talk to us →
Transparent measurement
We fix it, not just flag it
Pipeline, not vanity traffic
Every engine included
The evidence
Why this works
The method isn't our opinion. A peer-reviewed study from Princeton, Georgia Tech, and the Allen Institute for AI tested it across ~10,000 queries.
~+41%
Lift from adding named-expert quotations — the single highest-impact edit. (Princeton GEO study)
~+31%
Lift from adding sourced statistics. (Princeton GEO study)
up to ~115%
Citation lift for lower-authority pages that add inline sources. (Princeton GEO study)
Our own scan data · coming soon
Across {N} pages we've scored, the median GEO Score is {X}
Most sites are leaving citations on the table.
Case study · coming soon
[ client logos / pilot result ]
Add when available.
Trust the trend, not the absolute number — measured lifts vary by page and category. Source: Aggarwal et al., "GEO: Generative Engine Optimization" (Princeton, Georgia Tech & the Allen Institute for AI).
Why MWH
What makes us different
Transparent measurement
We publish the prompt set, engines, and refresh cadence. Reproduce our score yourself.
We fix it, not just flag it
You get the rewrite, the schema, and the pages — not a dashboard of problems.
Pipeline, not traffic
We report citation → referral → pipeline influence at Day 28, not vanity metrics.
All engines included
ChatGPT, Perplexity, Google AI Overviews, and Gemini — standard, no surcharge.
Objections, answered
Straight answers
Isn't this just SEO with a new name?
No. SEO optimizes for ranking in a list of blue links. GEO optimizes for being cited inside an AI-generated answer — a different mechanism with different signals (structure, evidence, schema, entity clarity). A page can rank well and still never be cited; GEO fixes that.
Does GEO actually drive revenue, or just traffic?
Revenue is the point. We track citation to referral to pipeline influence and report at Day 28, not vanity traffic. AI-referred visitors also tend to convert at higher rates because they arrive pre-qualified by the answer that named you.
How do you measure citations?
We run a defined set of buyer-intent prompts across the major AI engines, detect where you and competitors are cited, and track Citation Rate and Share of Voice over time. We publish the prompt-set size, engines, and refresh cadence so the score is reproducible.
Which AI engines do you cover?
All the major ones — ChatGPT, Perplexity, Google AI Overviews, and Gemini — included as standard. We don't charge extra for Claude or Gemini coverage the way some platforms do.
Will you auto-publish AI content to my site?
Never without review. Auto-publishing AI-generated content straight to a live CMS is a brand-safety risk we deliberately avoid. Everything we produce is genuinely high-quality and human-reviewed before it goes near your site.
Find out where AI cites you — in about a minute.
Run your best page through the free GEO check. See your score, see the rewrite, and decide from there.
Last updated: June 20, 2026 · By MWH GEO Team